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Monday, December 1st, 2014

DECA state officers - group photoDECA: We Value Competence, Innovation, Integrity, and Teamwork. DECA is the student leadership organization for business and marketing students that provides hands-on leadership development. Students learn how to develop, price, place, and promote products in the right business setting. The organization builds self-confidence, positive work attitudes, and communication skills. The mission of DECA is to prepare emerging leaders and entrepreneurs for careers in marketing, finance, hospitality, and management in high schools and colleges around the globe.

With over a 60 year history, DECA has impacted the lives of more than ten million students, educators, school administrators, and business professionals since it was founded in 1946. DECA enhances the preparation for college and career by providing co-curricular programs that integrate into classroom instruction, applying learning in the context of business, connecting to business and the community and promoting competition.

There are 2,417 Utah DECA members in 62 chapters across the state. DECA members are empowered through experience to provide effective leadership through goal setting, consensus building, and project implementation. This school year, Utah DECA has set the following goals:

>Increase state membership to 2,500.
>Increase state chapters by three.
>Reach out to DECA alumni.
>Distribute a monthly DECA newsletter.
>Participate in a service project at the DECA International Career Development Conference.

Herriman High School DECA Members Excel at National Competition

Tuesday, May 20th, 2014

During May 2-7, 2014, a group of 250 Utah DECA members joined their peers from across the country to compete at the DECA International Career Development Conference in Atlanta, Georgia. Approximately 17,000 high school students, advisors, business persons and alumni gathered for several days of DECA excitement. Members prepare all year to have the opportunity to advance to this national competition. The top competitors in each event are recognized for their outstanding achievements. In addition to the competitive events, many students and advisors participate in a variety of leadership and career development activities and trainings.

The keynote address was given by Fran Tarkenton, NFL Hall of Fame legend and entrepreneur. In his address—NEVER get caught on the bench—he talked about how it doesn’t really matter what other people think of you. “You and I are in control of our destiny,” he said. “I learned business by doing business. Farmers learn to farm by going out and farming. I have built 20 companies. I’ve worked for other companies. I have learned everything from other people. . .Business and learning is a process. . .”

“. . .You make your breaks. . .Talk to everybody. Ask questions of everybody. Get all the knowledge and information you can. Life is a process. Whenever you think you have all the answers, you don’t have any. Keep that process going and continue to get better and continue to learn. Remember this, the mission of business is the same as the mission of life. We’re here to serve others. It’s not about us. It’s about our friends, it’s about our partners, and it’s about our customers,” said Tarkenton.

Watch Fran Tarkenton’s keynote address HERE.

Forty-nine Utah DECA members from Jordan School District competed at the conference, with 28 members from Herriman High School. For the first time in six years Utah DECA not only had a 1st place winner, but two 1st place winners and a 2nd place winner! And, all three teams were from Herriman High School.

1st Place
Finance Operations and Public Relations
Tristan Johnson and Brenna Scadden created a 30 page research report based on Momentum Development, which is developing Herriman Towne Center and Rosecrest communities in Herriman, Utah. They also shared a 15-minute presentation with the judges.

Watch the award ceremony HERE.

1st Place
Public Relations
Nicholas Gardner, Sydeny Park, Erinn Smalley executed the I Am the Difference anti-bullying campaign. They also created a 30 page report and a 15-minute presentation.

Watch the award ceremony HERE.

2nd Place
Fashion Institute of Design and Merchandising Challenge (FIDM)
Based on research of the fashion industry, Madison Park, Keelan Ramos, Madison Warner created a video of a fashion trend they predicted.

Watch the award ceremony HERE.

Congratulations to Herriman High School who had great success at the
DECA International Career Development Conference.

Photo courtesy of Jordan School District

Apply Now for a DECA Scholarship

Friday, October 18th, 2013

The 2013-2014 DECA scholarship program is now open and accepting applications. DECA’s scholarship program provides over $300,000 in scholarships and will be awarded at the International Career Development Conference (ICDC) in Atlanta, Georgia on May 3-6, 2014.

DECA scholarships are strictly merit based and are administered by DECA Inc. based on guidelines set by the donor. Scholarships are focused around leadership, employment, and/or career interest.

Many of the scholarships come from DECA’s corporate partners. Below is an overview of the application criteria and a sampling of the companies that contribute to DECA’s scholarship program:
> Career Interest and/or Employment: Hilton Worldwide, Marriott, NAPA, Publix, Safeway, Walgreens
> School-based Enterprises (SBE): Otis Spunkmeyer, Inc., Vistar Corporation
> Entrepreneurship: International Franchise Association Educational Foundation, NFIB Young Entrepreneur Foundation
> Leadership: Through the Harry Applegate Scholarship Program – PepsiCo Chilled DSD, PDC Productions, M&M Productions USA, Custom Resources, Goodheart-Willcox Publishing, Journeys and the DECA Regions.

Don’t delay! Application deadline is January 17, 2014.

Like National DECA on Facebook. Follow National DECA on Twitter.

Like Utah DECA on Facebook. Follow Utah DECA on Twitter.

Join DECA members October 17, 2013 on Google+

Tuesday, October 15th, 2013

November is DECA Month! What used to be DECA Week is now DECA Month. DECA chapters now have the flexibility to choose one week or the entire month to celebrate DECA and participate in five DECA Month campaigns.

DECA’s chapter campaigns are designed to help high school chapters increase membership, drive innovation and engage participation. The five chapter campaigns, listed below, will  invigorate your chapters throughout the year.

> Membership campaign
> Community Service campaign
> Promotion campaign
> Global Entrepreneurship Week campaign
> Advocacy campaign

Make DECA Month count by joining DECA members Thursday, October 17, 2013 on Google+ (gplus.to/decainc) where a panel of DECA members will share their ideas for DECA Month.

Make DECA Month a success by:
> Participating in DECA Month campaigns.
> Submitting DECA public service announcements
to radio stations, local television affiliates, and local public access channels.
> Connecting with DECA across the country using the DECA Month social media calendar.

DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. Are you a DECA member? If you’re not a member of DECA, and would like to become a member, talk to your school counselor to get connected with the DECA advisor in your school.

Plan now to celebrate DECA Month
Who: DECA members
What: DECA panel shares ideas for DECA Month via Google+
Where: gplus.to/decainc
When: Thursday, October 17, 2013

Austin Smith: Future Marketing Director

Friday, May 10th, 2013

Austin Smith
Occupational Goal: Future Marketing Director

“I have always been interested in business and marketing. I have learned much from my CTE business classes. The CTE Marketing Pathway gave me the opportunity to learn about a field that I was unfamiliar with. This field intrigued me in many different ways and opened new doors for my educational goals. Marketing taught me the basics in areas such as promotion, marketing, retail, and business ethics. The marketing program was one of the most influential experiences of my high school career.

“My occupational goal is to work up from an intern to an entry-level marketing position, and ultimately be the marketing director for a corporation and lead the marketing department.”

Austin Smith, Mountain High School

UtahCTE.org congratulates Austin on the CTE Scholarship and Tuition Award he received to Weber State University. Austin was one of 102 students honored at the CTE Scholarships and Tuition Awards banquet on Wednesday, May 1, 2013.

 Left: Blair Carruth, Assistant Commissioner, Utah System of Higher Education
Middle: Austin Smith
Right: Jared Haines, Vice President, Utah College of Applied Technology 


2013 Utah DECA State Conference

Tuesday, March 19th, 2013

By Carley Herrick
Utah DECA State President

This March Utah DECA hosted its annual State Career Development Conference at the Davis Conference Center in Layton, Utah. Over 1,100 students and advisors attended this two day event, displaying their skills in the areas of entrepreneurship, finance, management, and hospitality as they competed in both role play and written plan events. During the first day students competed in preliminary role-play events where they had a chance to think on their feet as they had ten minutes to solve a problem and present their solutions to a judge. Students also took a coordinating exam that tested their knowledge in their chosen event.

The second day of the conference kicked off with the Preliminary Awards Session where the top twenty were announced in each role-play category. Throughout the rest of the day students competed in final role-play competitions and also had the opportunity to compete in written event competitions. These written events are composed of 11 to 35 page business plans that must be completed one week prior to the Conference. Judges then reviewed the plans and listened to students’ presentations. Students who did not compete during the second day had the opportunity to visit the conference exhibits where they met with college representatives, state officer candidates, and local businesses.

The conference finished with the Grand Awards Session where the top ten finalists and 1st, 2nd, and 3rd place winners were announced and received awards on stage. On April 23-28, 2013, these finalists will join 16,000 other students in Anaheim California to compete in the DECA International Career Development Conference. During the Grand Awards, the 2013-2014 Utah DECA State Officer Team and President were announced and several DECA chapter advisors were recognized for their dedicated service and contributions to marketing education and Utah DECA .

The 2013 Utah DECA State Conference was a great success thanks to lots of hard work and preparation from students, advisors, volunteers, and educational directors. Thank you for your continued support and best of luck to our national qualifiers!


DECA Fall Leadership Conference

Monday, November 5th, 2012

By Carley Herrick
Utah DECA State President

Over 400 Utah DECA members recently made the trip up the canyon to the beautiful town of Park City for the annual DECA Fall Leadership Conference. During the opening session of the conference, DECA members had the opportunity to hear from local entrepreneur Alan Martin, CEO of Campus Book Rentals, who gave an inspiring speech about overcoming barriers and achieving success. Students then had the chance to attend breakout sessions where they enhanced their leadership abilities with the U.S. Army, worked on their competition skills with success coach and former DECA member Michelle McCullough, and earned a chance to win cash prizes as they learned about teen marketing from Mountain America Credit Union. Later that evening, students showed off their moves at the DECA dance while helping to raise money for one of Utah DECA’s long time advisors whose son suffers from cystic fibrosis and recently underwent a double lung transplant.

The next morning, members woke up bright and early for an intensive competition training session. After orientation, students participated in partner role-plays where they had a chance to demonstrate their business and marketing expertise as they worked to find creative, effective solutions to real world business situations. After their presentation, students had an opportunity to get valuable feedback from their judges. Soon after, students packed up their bags and said goodbye to their newfound friends as they headed back to their different schools with all the knowledge and skills they need to thrive over the coming year. The success of the conference can be summoned up with a quote from a first year DECA member, “I seriously knew nothing about DECA and now I feel like it’s part of me. I’m so excited about DECA, Fall Leadership has been an incredible experience!”

If you’re not a member of a DECA, and would like to become a member, talk to your school counselor to get connected with the DECA advisor in your school.

Meet the New DECA State Officers

Tuesday, September 18th, 2012

DECA is a student leadership organization that provides hands-on leadership development. Students learn how to develop, price, place, and promote products in the right business setting. The organization builds self-confidence, work attitudes, and communication skills.

Meet the New 2012-2013 DECA State Officers:
Carley Herrick
– State President
Rebecca Pham – Executive Vice President
Josh Anderson – Northern Region VP
Camille Duncan – Central Region VP
McKaylee Eggett – Southern Region VP
Jared Seachris – VP of Public Relations
Kylee Shrader – VP of Events

The DECA state officers have worked hard to plan events and activities that will take place during the 2012-2013 school year. On October 11, 2012, Utah DECA state and chapter officers will gather in Park City, Utah for the DECA Fall Leadership Conference.

Who: DECA state and chapter officers
What: DECA Fall Leadership Conference and Training
Where: Yarrow Hotel in Park City, Utah
When: October 11-12, 2012

“During this event chapter officers from all over the state will come together for two days of DECA training.  Here they will have the chance to meet business professionals from Mountain America Credit Union, REAL Salt Lake, U.S. Army and several other organizations and gain valuable training in the areas of marketing, business, leadership, and advertising,” says Carley Herrick, DECA State President.

Chapter officers will have the opportunity to attend a region break out session where they will share and network with their local chapters and officers. This year’s conference will also include a special competition orientation in which students will have a chance to compete in a DECA Role Play Event and Exam. This will give students the opportunity to get personal feedback from judges and gain valuable competitive experience. The National DECA Western Region V.P. Victoria Cana will also be visiting our Fall Leadership Conference and giving a presentation to the students.

As part of the kick off for the new school year, the DECA state officers have released their goals. The year is expected to be filled with membership drives, training, community service, and preparing for competitive events.

Utah DECA Goals for 2012-2013
Create new chapters throughout the state with a special focus on the St. George area.
2. Implement DECA Competitive Event Training into core curriculum.
3. Gain more exposure statewide through Social Media
(i.e. reaching 1,000 “Likes” on Facebook)
4. Promote the National DECA THRIVE Campaign throughout the state (includes membership, community service, and advocacy campaigns)
5. Reach out and communicate effectively with local chapters.
6. Have the best DECA year ever!

There are over 2,000 DECA members in 52 Utah chapters. If you are not a member of DECA, and would like to become a member, talk to your school counselor to get connected with the DECA advisor in your school.

Peter Tibbetts: Future Advertising and Public Relations Manager

Monday, May 7th, 2012

Peter Tibbetts
Occupational Goal: Advertising and Public Relations Manager

“I would like to be trained in advertising and public relations. I have a creative mind, I like people, and I can get along with just about anyone. [In high school,] I selected the Marketing Management Pathway and learned how to market myself along with any product. I started taking marketing classes in my freshman year to help lead me to this chosen occupation.

“I have always wanted to have a job in marketing. I eventually want to open my own business. I want to keep learning [about marketing] until I know as much as I can, and to be the best I possibly can be.” —Peter Tibbetts, Mountain High School

UtahCTE.org congratulates Peter on the CTE Scholarship and Tuition Award he received to Salt Lake Community College. Peter was one of 95 students honored at the CTE Scholarships and Tuition Awards banquet on Wednesday, May 2, 2012.

Meet Emily Dzaitlik: Collegiate DECA Vice President

Wednesday, March 28th, 2012

By Curtis Youngman, Professor of Marketing at Salt Lake Community College, and State Advisor of Utah Collegiate DECA

Emily Dzaitlik is a recent example of a how participation in the Concurrent Enrollment program, along with involvement in a Career and Technical Student Organization (CTSO) leads to high school and college success. During a visit to Jordan High School, I met Emily when she was a senior. That year, Emily was president of the Jordan High School DECA Organization.

DECA involvement prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management. Emily had participated in Fall Leadership Conferences, State and International Career Development Conferences (ICDC), and many community and campus service activities. She saw first-hand the value of leadership opportunities and the competitive nature of the business world.

That following year, after high school graduation, Emily was chosen as the Collegiate DECA State Vice President for Communication. She was a key player on the state leadership team, she effectively communicated with advisors, chartered leadership teams and the business community. Emily’s competitive nature rose again as she entered the Advertising Campaign Event and placed 1st in state and 2nd at the International Career Development Conference in Orlando, Florida.

Being a state leader was not enough for Emily. While at the ICDC in Orlando she ran for an International position, and was selected to be one of the five student leaders representing the total international delegation. She has been a valued player with the national student officer team. It is exciting to watch! Seeing Emily step into positions that spur team building activities and critical thinking, and then displaying her leadership skills to others or delegating assignments and ensuring that the individual understand, shows the skills Emily has developed through her educational training.

What a journey Emily has been on! One of her key points is to make sure the 2012 Collegiate DECA International Career Development Conference (ICDC) is a very memorable and successful DECA experience for the 1,500-1,600 students who attend the conference on April 21-24 in Salt Lake City, Utah.

Utah’s educational experiences help our students grow and prepare for successful careers. Yes, the CTE program is showing that direct connection between high school and the smooth transition to post-secondary education and careers. Emily’s transition could not have been any smoother. The challenging and rigorous training from Concurrent Enrollment provides experiential activities that assist students in their future opportunities. The key training that DECA and Collegiate DECA offers our students ties the training together and prepares students for their future.

There is a great need for students to engage in Career and Technical Education programs, and in Concurrent Enrollment to help them progress in career training and degree offerings; the value that the CTSO‘s provide to make a positive difference in the lives of our students. Bringing all of those skills into a complete and successful package is why we are all in the educational field.

CTE programs integrate student leadership elements; it compliments student participation in these course programs. CTE – A working educational program; let’s continue enhancing the results it offers.

Read about Concurrent Enrollment at Salt Lake Community College.