← Utah CTE Blog Home

Archive for the ‘Marketing Education’ Category

Meet a Social Media Specialist: Elizabeth Ziegler

Tuesday, February 28th, 2012

PERSONAL CAREER BRIEF

Introducing… Elizabeth Ziegler

A graduate of … Redwood High School (California)

Now working as … Public Information Officer I-Social Media Specialist, “in charge of representing the State Board of Education and State Office of Education Leadership and Programs on various social media platforms. These include a WordPress Blog, Facebook Fan Page, Twitter account, Flickr account and YouTube Channel.”

Employer … Utah State Office of Education

Check out this website … http://UtahPublicEducation.org

Current Events was her favorite class in high school because …“I didn’t realize it, but this course focused on the geo-political issues of the day sparked an interest in politics and the media that inspired me to become a reporter and to work in public relations for a government agency, which is my current occupation.”

Elizabeth’s first job … Gift wrapper at a small chain of department stores.

The worst job?  Call center worker “because the work entails encountering a lot of disgruntled, annoyed people and doing very repetitive tasks while sitting all day.”

A Career Highlight … Elizabeth was named the 2009 Utah Radio Reporter of the Year by the Utah Chapter of the Society of Professional Journalists.

Advice to students: If you are interested in a career, go for it. Be persistent.”

And more …

About Elizabeth’s most significant training beyond high school:

“There were two critical opportunities I sought after college that were instrumental in getting me started on my career path.

  • I realized after graduating with a degree in Literature from UC Santa Cruz that I missed writing on deadline. I considered going to graduate school to be an English teacher in high school or at the college level. But I soon realized it was the act of writing I missed and so began to pursue options for becoming a journalist. I turned to a local alternative monthly paper published and called the editor to ask how to get into the business. She asked me to come in and we chatted about editing, reporting and talked about some story ideas I had brought in with me. Soon I was helping proofread the paper before it went to press and contributing music reviews and features. For this work, I was not paid very much. But the experience, my “clips,” helped me land a full-time job at a newspaper.
  • Around this same time, after college but before I had really gotten started on my career, I took a community college course in radio to get over my shyness. I was so nervous about public speaking and thought that this course would help. It was designed to train new volunteers for a community radio station and after the course ended, I became a late-night volunteer music DJ at the station. Many years later in my career, I pulled on this experience to transition from being a newspaper reporter into a public radio reporter. Without that class, I would never have been able to get my job covering the Utah Legislature for KCPW.

 Some specific strategies for learning more about jobs that interest you:

  • Call organizations that interest you, contact individuals within the organizations who have jobs you think you might want, and ask them how they got there and what you can do to get started in their field.
  • Don’t undervalue volunteer positions or internship opportunities, even if they are unpaid, because the personal contacts you make and the work you do in these positions will help you when it comes time to apply for a full-time, paid position in the career of your choice.

 

 

Meet a Realtor-Broker-Property Manager: Sandy Straley

Wednesday, February 22nd, 2012

PERSONAL CAREER BRIEF

Introducing… Sandy Straley

A graduate of … Skyline High School

Now working as … Realtor-Broker-Property Manager

Employer … Sunview Homes

Check out this website … http://sunviewutah.com/

Psychology was her favorite class in high school because …“I am a very social person, so I enjoyed learning about how people think and react.”

Sandy’s first job … a secretary for the Salt Lake City Police Department.

The worst job?  Contact lens cleaner.  What made it the worst was the lack of variety; she found it extremely monotonous, which made it difficult to get excited about going to work every day.

Sandy reports her most significant training beyond high school has been “Real estate classes, broker classes, and continuing education throughout my career.”

A Career Highlight … Sandy is a “Million Dollar” salesperson, having sold a million dollars worth of property in one year!

Advice to students: Make sure you get a college degree.” In today’s economy, employers often choose the person who has the degree over someone who only has experience.

Social Media Marketing

Tuesday, February 7th, 2012

By Jeff McCauley, Marketing Teacher, Davis High School

Seth Godin, a thought leader and business guru once commented, “If you graduate with a 4.0 from high school, what are you good at?” His answer; “high school.”

Sadly, in many ways he is right. However, in CTE we continually work to remain relevant, to be on the cutting edge.

This past fall the Davis Marketing Group at Davis High School piloted the first high school Social Media Marketing class in Utah, and possibly in the entire country. The reason for the class—simply to help students remain current and secure a competitive edge with relevant skills and knowledge.

The course was designed to cover the technology and application sides of social media in business. For each platform or medium, including Facebook, Twitter, mobile marketing, blogging, YouTube, etc., students studied three specific areas:

  • How to use the platform/medium (the technology and “how to” aspect)
  • How to use the platform/medium in the business world (application)
  • How companies have used these platforms/media (case studies)

Through the course students developed reveal pages for Facebook pages, QR codes to direct scanners to websites, phone calls or videos, and iPhone/Android mobile apps. They created a list of influential business leaders to follow on Twitter and learned to personalize their YouTube page.

Kate Simpson commented, “I felt that the approach of learning by doing, rather than simply reading a textbook, [gave me] the skills that I can apply right now.” She also feels her use of social media has changed as she approached it from a professional perspective since future employers will no doubt look at her digital life in the interview process.

Lauren Underwood said, “The class opened new doors in the world of marketing that I will use the rest of my life.”

To a great degree, Breanna Barton is correct when she says, “Social media is the future of marketing.” While traditional marketing is critical, there will always be a role for social media marketing.

In a recent article in the Standard-Examiner, Darin Bernston of SEO.com said, “From an employer like us, we think it’s great that it’s being taught in high school to help get the students more prepared before college, since social media is becoming a big strategy for many companies.” It’s what is happening now and is something you definitely have to embrace, since social media is basically word of mouth on steroids.”

While social media marketing in secondary education is in its infant stages there is certain to be growth of such program offerings. In the fall there are plans by as many as six additional high schools to offer the course.

The big concern, of course, is that there will always be skeptics who contend social media is a trend, a fringe topic. I wonder if those who thought the Internet was a fad want to reconsider?

The Growth of Social Media

UtahCTE.org note:  Jeff McCauley and Breanna Barton were quoted in the January edition of Utah Business Magazine, “Schools Offer Social Media Classes to the Next Generation of Marketers.” Mr. McCauley’s class was then featured in an article in the Standard-Examiner on January 20, “Schooled in Social Media.” On February 1, a local TV news station visited Mr. McCauley’s Social Media Marketing class. Read their report online at KUTV 2.

 

Meet an Account Manager: Dallas Stewart

Friday, February 3rd, 2012

PERSONAL CAREER BRIEF

Introducing… Dallas Stewart

A graduate of … Bingham High School

Now working as … An Account Manager, for corporate clients.

For … Christopherson Travel, managing the relationships between CBT and the current clients once sold. We assist with reporting, vendor relationships and discounts, travel policy adherence and day to day needs.

Check out the website … http://www.cbtravel.com

Careers class was her favorite high school class because … she explored various careers and was given the opportunity to choose an occupation to write about.

Dallas’ first job – was a Counter Worker at a fast food restaurant. She also worked as a Bagger at a grocery store.

The worst job?  Fast Food Worker, partly because she didn’t feel she was good at it.

Dallas was recently elected for the Society of Government Travel Professionals Board of Directors of a Travel Management Company; definitely a career highlight.

Advice to students …Don’t feel like you have to know exactly what you want to be before going to college. I had no idea and felt very overwhelmed. Don’t let work or money deter you from your goal. Find a way and make it happen.”

And more …

  • “I earned my BA at the University of Utah in Parks, Recreation and Tourism with an emphasis in Leisure Services Management.
  • “Looking back, it [working as a fast food worker] helped me with my next job and learning faster.”

 

DECA: Aspire Higher

Monday, November 14th, 2011

DECA – An association of marketing students. DECA is a student leadership organization that provides hands-on leadership development. Students learn how to develop, price, place, and promote products in the right business setting. DECA builds self-confidence, work attitudes, and communication skills. DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. DECA gives student the edge at the next level.

 

Read what is happening in DECA via Twitter. Stay up-to-date with DECA and join the conversation by following DECA on Twitter @DECAInc.

DECAInc.
View DECA publications online at http://issuu.com/decainc http://fb.me/17QWCkjww
9 Nov

DECA Inc.
SimpleTuition Tip: Seniors: Remember to ask teachers, employers or advisors for letters of recommendation. Send a… http://fb.me/I3PxJlL0
7 Nov

DECA Inc.
I posted 6 photos on Facebook in the album “DECA’s Innovations and Entrepreneurship Conference 2011″ http://fb.me/11lY1Tp5b
6 Nov

DECA Inc.
Just finished DECA’s Innovations and Entrepreneurship Conference with a zest of creativity from The Blue Man… http://fb.me/OLnX5t18
5 Nov

DECA Inc.
DECA Images is pleased to introduce the 2nd annual ICDC T-Shirt Design Contest. Details are available at… http://fb.me/15ZlCRQwT
1 Nov

DECA Inc.
Get a sneak preview of DECA Dimensions. Coming soon to a DECA chapter near you! This issue is focused on Global… http://fb.me/PmbUHcFR
31 Oct

DECAInc.
DECA alum and entrepreneur Josh Shipp’s own TV show, JUMP SHIPP, debuts in less than a week! Learn more at… http://fb.me/16NJKOtUw
17 Oct

DECAInc.
Thanks everyone for a great DECA Day on Facebook yesterday. Please keep posting the awesome ways you are… http://fb.me/1lfrmhxej
12 Oct

DECAInc.
Share the power of DECA by sharing our new public service announcement! Thanks to everyone who has posted comments… http://fb.me/Okp2wIiO
11 Oct

Utah DECA has approximately 2,000 members in 50 chapters. If you are not a member of DECA, and would like to become a member, talk to your school counselor to get connected with the DECA advisor in your school.

CTE Changed My Life!

Tuesday, November 1st, 2011

BY: JAMESON OSMOND, DECA STATE PRESIDENT

When I started high school  I was too shy to even attempt anything out of my comfort zone, but I always had an interest in business, so I signed up for a CTE marketing class. The things I learned completely shifted what I wanted to become in life, and gave me focused business experience that I could not have gotten anywhere else. The class was taught by one of my most influential teachers, who saw my desire for the business program, and persuaded me to join DECA. The program’s mission statement says that DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality, and management, and this could not be any truer for me.

I was amazed at how easily I began to learn valuable skills in everything from communicating ideas to starting my own business. I am now the state president of DECA and have taken almost all of the business courses offered. I try to apply the knowledge I have learned as the DECA president in my state, by participating in marketing and promotional activities like the DECA International Career Development Conference.  At the conference, hosted in Salt Lake City, I was able to meet with local senators, CTE administrators, and influential businesspeople throughout Utah. None of this could have been possible without CTE and DECA.

I wish all students would take advantage of these amazing programs. They will prepare students for any challenge, any desire, and any goal they want to achieve. ASPIREHIGHER!

If you are not a member of DECA, and would like to become a member, talk to your school counselor to get connected with the DECA advisor in your school.

Travel and Tourism

Tuesday, June 14th, 2011

Do you like to travel? Do you like to learn about new places? According to the U.S. Department of Labor, travel and tourism is one of the largest and fastest growing industries in the world. In fact, business travel in the U.S. is responsible for over $240 billion in spending and approximately 2.4 million American jobs.

Vacation jobs are often associated with travel, lodging, food, entertainment or leisure. However, in addition to workers in transportation, travel agents, hotel personnel, groundskeepers, and food service workers that might spring immediately to mind, almost any occupation might be a vacation job, given the right setting. For example, cruise ships need Electricians, Retail Workers, and IT Specialists, too. Furthermore, “sustainable tourism” is growing in popularity. Sustainable tourism promotes economic development, cultural preservation, and environmentally friendly tourism in underdeveloped countries. More traditional occupations in tourism and leisure such as Destination Marketing Manager, Resort Activities Director, and even Tour Guides are learning to use new social media tools to draw customers and to provide better service.

Read more about opportunities in tourism and leisure in the Occupational Outlook Quarterly: http://www.bls.gov/opub/ooq/2010/winter/art01.pdf. If you’re interested in working for a cruise line, check out www2.cruising.org/shipboardEmployment.cfm. And if you are a student in travel, tourism, or hospitality, you’ll want to review available scholarships at www.tourismcares.org/scholarships.

Log on to UtahCTE.org and learn about the opportunities in the Career and Technical Education Travel and Tourism Pathway and get started!