DECA Fall Leadership Conference
By Carley Herrick
Utah DECA State President
Over 400 Utah DECA members recently made the trip up the canyon to the beautiful town of Park City for the annual DECA Fall Leadership Conference. During the opening session of the conference, DECA members had the opportunity to hear from local entrepreneur Alan Martin, CEO of Campus Book Rentals, who gave an inspiring speech about overcoming barriers and achieving success. Students then had the chance to attend breakout sessions where they enhanced their leadership abilities with the U.S. Army, worked on their competition skills with success coach and former DECA member Michelle McCullough, and earned a chance to win cash prizes as they learned about teen marketing from Mountain America Credit Union. Later that evening, students showed off their moves at the DECA dance while helping to raise money for one of Utah DECA’s long time advisors whose son suffers from cystic fibrosis and recently underwent a double lung transplant.
The next morning, members woke up bright and early for an intensive competition training session. After orientation, students participated in partner role-plays where they had a chance to demonstrate their business and marketing expertise as they worked to find creative, effective solutions to real world business situations. After their presentation, students had an opportunity to get valuable feedback from their judges. Soon after, students packed up their bags and said goodbye to their newfound friends as they headed back to their different schools with all the knowledge and skills they need to thrive over the coming year. The success of the conference can be summoned up with a quote from a first year DECA member, “I seriously knew nothing about DECA and now I feel like it’s part of me. I’m so excited about DECA, Fall Leadership has been an incredible experience!”