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Marketing Management Pathway

CTE Pathways: Connecting High School to College and Career
Career and Technical Education courses help you get started on your pathway to success.

Program Description
Marketing Management seeks to develop sound management skills within students, as management plays a role in future employment. Students learn to analyze and evaluate data from the other functional areas of business (e.g. marketing, finance, accounting, and production) as well as focus on managing oneís time and the time and talent of others. Effective management requires decision-making abilities, long-range planning knowledge, human relations expertise, and motivational skills.

You Will Learn
  • Current technological applications.
  • Leadership skills.
  • The effect internal trade has on management style and decisions.

Pathway Brochure
Class availability may vary at your high school.
-Marketing Management - PDF

Student Leadership Organization
DECA is the student leadership organization for marketing students. DECA is an organization that promotes leadership development, service to the community, and vocational understanding.

Beyond High School
There are a number of options for education and training beyond high school, depending on your career goals.

  • Certificate
  • Associate degree
  • Bachelorís degree
  • Professional degree
  • On-the-job training
  • Apprenticeship
  • Military training


Sample Occupations
  • Advertising Account Executive
  • Advertising Production Manager
  • Brand Manager
  • Marketing Manager
  • Marketing Education Teacher
  • Market Research Analyst
  • Promotions Manager
  • Public Relations Account Executive

Workforce Trends
Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professionals, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. In particular, employers will seek those who have the computer skills to conduct advertising, marketing, promotion, public relation, and sales actives on the Internet.

Utah Wage
For information on salary projections, labor market demand, and training options, log on to

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